Starting a new business can be an intimidating process for most people. When I created Ez Sox I thought I had this brilliant idea that of course all moms would love. I would open a website and sell millions of my cute kids socks to children around the world. It was a no brainer. Late nights were spent working on a business plan, approximating my start up costs, figuring out timelines for production, coming up with some fun designs, getting a domain name and then I would be off to the races. I was a business owner, my own boss, a mompreneur! Wow was I naive. Now that I look back, I didn’t have a clue of what I was getting myself into. Not that this is always a bad thing. You know the expression ‘Paralysis by Analysis’. This was obviously not my case. I put my head down and bravely battled forth into the world of trade shows, manufacturing, internet SEO, warehousing and shipping and of course 24/7 work weeks. I made many mistakes along the way. Oh some very big ones. But now that I look back at these mistake, they were invaluable lessons that gave me confidence and made me a little wiser. When your going thru a really tough time in your business, it’s hard to think you’ll ever find your way out. All the cliches came bouncing thru my mind. It’s always darkest before the dawn! There’s a light at the end of the tunnel! Never give up never surrender! So when you hit that really hard speed bump and there will be many, think back to why you started your business in the first place. Go back to your roots. I love my business. I’m proud of what I created. When I read all the wonderful e-mails and posts from Ez Sox & Ez Undeez fans, I believe that I brought something positive and useful into the world that helps kids. The point is there will always be challenges in your business just like in life. You must persevere. There is always a positive way out of a negative situation. Learn from your mistakes. Be creative. Remember Wrigleys gum company started off selling soap and baking powder. You never know where an great idea will lead you. So for all you future mompreneurs, follow your dreams, believe in yourself and you will be successful. I promise.